Who we are
Front Street Systems LLC, a Tennessee limited liability company, is a website and AI receptionist business in Memphis, Tennessee, owned and run by Sam Wells. In this policy "we" means Front Street Systems LLC.
Questions about privacy: call or text Riley. Written route, for requests you want on paper: email sam@frontstreetsystems.com.
What this website collects
This website has no sign-up, no forms that send data to us, no ads, no analytics and no tracking cookies. Tapping Text Riley or Call Riley opens your own phone's Messages or Phone app; nothing is sent until you send it.
Like every website, our host (Netlify) and our network provider (Cloudflare) receive basic technical data when you visit, such as your IP address, browser type and the page you asked for, to deliver the site and protect it from abuse. They keep it under their own privacy policies.
The site saves two small items in your browser's session storage: one so the page-turn animation knows a page is opening, and one so the opening animation on the home page plays only once per visit. They are not cookies, hold no personal information and are deleted when you close the tab.
What we collect when you call or text Riley
Riley is our AI receptionist. When you call or text Riley we receive your phone number, what you say or type, and the time. Calls are transcribed into text. We ask for things like your name, your shop's name, your current website and what you need.
Phone calls and texts are carried by Twilio. Speech is turned into text by Deepgram, Riley's replies are written with Anthropic's Claude and spoken with an ElevenLabs voice. These companies process the data under their own terms to provide those services. We never use your calls or texts to train AI, and we turn off model training on our data wherever a provider offers that choice.
Call audio is not recorded. If Riley can't take a call and you leave a voicemail, that voicemail is a recording and is kept with your message.
If you become a client, payments go through Stripe and email goes through Cloudflare and Resend; your site is hosted on Netlify. We never see or keep your full card number.
How we use it
To answer you, build your free preview, send it to you, set up and look after your website if you become a client, bill you, and keep basic business records. We do not sell your information and we do not use it for anyone else's advertising.
Text messaging: we do not sell, rent or share your mobile number or text opt-in with third parties or affiliates for their marketing. Text opt-in data and consent are never shared with anyone except the providers that deliver the messages for us.
How long we keep it
Call and text records for prospects are kept as long as they are useful for following up, and no longer than 24 months. Client records are kept while you are a client and as long as the law requires for business and tax records after that.
Your choices
Reply STOP to any text to stop texts. Ask us to see, correct or delete the information we hold about you by emailing us or telling Riley; we answer within 30 days. We may keep what the law requires us to keep.
Children
This site and our services are for business owners and are not meant for children under 13. We do not knowingly collect information from children.
Security
The site is served over HTTPS. Records are kept in accounts protected by passwords and two-step sign-in where offered. No system is perfectly secure, so we collect only what we need.
Changes
If this policy changes we update it here and change the date. Last updated November 12, 2026.